A M B E R ❤: Chanel and the Diamond

28.02.13

Are not the most beautiful things made to circulate? Gabrielle ‘Coco’ Chanel asked, this brilliant short film from Chanel highlights the designers first folly with the diamond.

Whilst over at BOF – CEO Talk | Nadja Swarovski, Member of the Executive Board, Swarovski

‘It fits into my great-great-grandfather’s motto. He thought that diamonds were for royalty, and he wanted to create a product that felt like a diamond, but that anyone could afford. From the beginning we have been about the democratisation of luxury as well.’ READ ON Skull Ring