So Hedi is concentrating on the US it seems, at a time when everyone is fixated on China. Why would the brand want to isolate the Asian consumer, who identify the brand and pronounce it purely as YSL?

YSL tributes @ LUISAVIAROMA

‘How quickly the name change will catch on is another question. “SLP” is hardly a catchy, distinctive set of letters, and vaguely calls to mind SJP, or the word “slop,”‘- NY Times

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