“As an Internet brand you need to contribute artistically to the weirdness that is the web. We will stop at which point it becomes completely idiotic.”  

-Chris Lindland, BetaBrand Founder

 So BetaBrand launched a brand hackathon and here’s what happened…

The microsite dubbed Betabrand.xxx is a playful take on what happens when you accidentally click on a porn site and get bombarded with flashy pop-up videos and chat boxes inviting you to call or click for live-action fun with a hot babe or dude.

 In its inimitably cheeky style, Betabrand’s take includes a Facebook chat from the company’s first offering the Cordarounds, which delivers a series of hilarious double entendres, while the video for Hot Socks comes complete with a porn-worthy audio track to accompany “sexy” images of insertion–foot into sock, that is.

Great example of a brand getting cheeky with e-commerce and standing out from mundane retail sites. What do you think of the result of Beta Brands Hackathon?