A M B E R ❤: Tech Thoughts

Entries Tagged as 'Tech Thoughts'

The Rise of The BloggerShop

29.12.12

There are 59, 289, 644 wordpress sites in the world, the popular blogging platform is a host not only for fashion bloggers but burgeoning e-commerce companies and is in fact where MYFLASHTRASH.COM started in 2008. Flash forward to 2012 and a clear shift is emerging between new bloggers and established bloggers the latter of which have built loyal fanbases and continue to drive traffic (more than magazines) to online retailers. The logical step forward is for them to open a shop. Converting readers into customers, and their blog into a brand that functions not only through collaborations ( e.g. Man Repeller Dannijo Range below) but through stand alone products such as Peony Lim’s smocks (below)

At Tedx in Orange County earlier this year one alliteration stood out on repeat; The ‘Maker Movement’ is here spearheaded by Etsy and Pintrest DIY posts, there is equal opportunity now for bloggers that hand make and sell, and those who whole sale buy and brand a product (e.g. RduJour’s Store below)

Which blogger would you like to have a store and would you rather shop there than a high street multiple? Comment Below.

Tech Thoughts

05.12.12

1. Love this Instagram Parody Video

2) Are we always going to be dependant on Google for every search?

Localised and content specific Search Engines are making their rise, will Google follow and create spin offs? Google-Fash Search Google-Jewel? Google-DIY? Michael “Bing” Yingling is a big Calvin and Hobbes fan, so much so that he has built his very own Calvin and Hobbes Search Engine. Would you use a content specific search engine?

3) Edward Norton’s Crowdfunding Platform – Crowd Rise is re-branding charity

‘There’s no reason that humor should exist everywhere except philanthropy. I think people like our voice because it’s authentic. We believe giving should be easy and fun. People like engaging with something that is real, not some generic text. Also, the incentives to donate can be really silly and nonsensical. We’ve found the more off the wall the incentives, the higher the engagement. It’s more interesting to email your friends and say, “donate $25 to my fundraiser and you’ll be signed up to win a bag of combs,” than it is to tell them they could win a gift certificate.’- Via FAST COMPANY

Monochrome Mercy

24.11.12

Last month I headed over to California with two of my best friends Poppy Jamie and Greta Bellamacina. Between Tedx and Silicon Valley meetings, I managed to squeeze in some creativity!!!! And spontaneously booked a flight down to SF to join Jacob and Greta in filming a short for Harpers Bazaar. Our original plan was to hop on Bombay Bicycle Club’s tour bus and live out a groupie dream, but that moment soon passed and film wonder kid Jacob Perlmutter had decided on an ode to Woody Allen’s Manhattan. Watch the film above. See if you can spot me lurking in the background on my blackberry or reading WIRED.

Styling wise we used Twenty 8 Twelve ( They have the warmest EVER winter coats check them out in store) and Hobbs Nw3 for the film as well as a few whismical pieces of jewellery from MYFLASHTRASH.COM

1) NW3 Lorelai Dress £139

2) TWENTY8TWELVE Reid Sleeveless Dress £198

1) Snake Ring £ 15 2) New York Bracelet £15 3) Gold Rock Necklace £25

#TECHBITE: WILL.I.AM. RIVALS INSTAGRAM

WILL.I.AM has always been grade awesome in my books, so when it came out earlier this week that he’s created a camera accessory for Iphone that turns the camera from an 8 mega pixel snapper into a 14 mega pixel his grade went up to AWESOME +. Which is exactly what his new venture is. i.am+ will also link to an instagram like network allowing users to share their photos.

There is a lesson in this, he’s working with Apple to compete against Instagram……..

MORE MONOCHROME! last week at the DKNY Hearts for Haiti Event with Olivia Grant below. Was so interesting to talk to Donna Karen about how they are introducing more eco-friendly intiatives into the design, she was carrying a paper maiche bag! In a glossy burgundy you would never have guessed. Don’t think my DIY skills are that great to be flaunting one just yet #PVCMESS

Amber Atherton and Olivia Grant

Wearing: Sandro Lace Top, Twenty8Twelve S/S’13, Gold Snake Necklace & Scorpion Necklace Flash Trash Girl.

RED VALENTINO

19.11.12

RED Valentino Fall/ Winter Campaign shot by Tim Walker

I’ve long been harbouring a girlish crush on RED Valentino. Launched as the diffusion label to Valentino in 2004, RED stands for Romantic Eccentric Dress, and shares it’s mother brand’s playful, feminine DNA. The sartorial personification of afternoon tea, these fairytale esq designs manage to combine elegance with a cheeky youthful edge! JUST SO TOTALLY CUTE. ♥ ♥ ♥

SHOP RED VALENTINO

RED VALENTINO SHOP PICKS.

1 ) ♥ This sweet Floral Print A Line dress £425 is so pretty. Party perfect all year round. Definitely needs to be teamed with Disaya Jewellery.

2) ♥ Ooo this evening bag £225 is so lovely! Get some Finger Candy to match

3) ♥ This Jersey Dress £405 will see you through meetings and office work to cocktails in style. Add a string of stars for luck.

4) ♥ These Polka Dot Chelsea Boots £209 are so cute! Perfect for running around town and adding a playful edge to every look.

#TECHBITE: I love how you can shop hashtagged # collections although they make it difficult to share and get back to the blog which is a shame as its so full of beautiful illustrations, GIF’s and Tim Walker’s magical photography.

#BIZBITE: On 11 July 2012, Mayhoola for Investments, sustained by a large private group from Qatar, purchased Valentino Spa and the M Missoni licence, while MCS Marlboro Classics remains the property of Red & Black a company indirectly owned by the Permira funds in partnership with the Marzotto family.

Marc by Marc Jacobs, See by Chloe, McQ by Alexander McQueen, Burberry Brit which diffusion labels do you love to shop?

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