REFINERY29 Beauty Feature

13.01.13

 

Amber Atherton, jewellery designer and founder of MyFlashTrash.com 

What products would we find in your makeup bag?
“Laura Mercier Tinted Moisturiser (the light coverage is perfect for freckles), Paul and Joe blusher for peachy cheeks, a Vintage Cosmetic Company Eye Lash Curler, Dermalogica’s Daily Microfoliant teamed with Elizabeth Arden Prevage moisturiser. I also love Bobbi Brown eyeliner, Chanel’s red lipstick, NARS bronzer in Laguna, MAC Lipglass in Fulfilled (it tastes like cookies!), Coqui Coqui fragrance, Benefit’s Bum Deal body scrub, and Bliss Body Butter. Kerastase hair products go with me everywhere and I always pick up Bourjois mascara at Boots every month.”

What’s your beauty MO?
“I like to keep my look natural so people can focus on my jewellery.”

How do you glam it up?
“I always attempt to do elaborate updos with plaits and pins and hairspray, but fail miserably at so I’ll probably just do a high ponytail and a mulberry red lip!”

Are there any beauty tricks you swear by?
“Put oil on your hair the next time you’re in the sauna to revive dry hair. If you have an important event don’t wear mascara the day before so your lashes are in better condition. And my grandmother used to stain her lips with beetroot. It gives you a very natural red lip.”
What are your go-to beauty destinations in London?
“Daniel Mikhael has a wonderful art-deco salon by Hyde Park that has such a lovely atmosphere. I also love Aveda’s salon and my friend Teresa Tarmey’s salon on Redchurch Street, which is like a chic little loft for everything from massages to laser hair removal. I like to shop at Liberty, House of Fraser, and Space NK, although to be honest I buy most of my beauty products in a rush at the airport!”

Who are your own personal beauty inspirations?
“I really admire friends like Greta Bellamacina, Edie Campbell, and Tallulah Harlech. They wear little to no makeup and just exude confidence!”

See more British Beauty Tips @REFINERY29

January: 3 Outfits, 3 Songs!

06.01.13

1. Major Lazer- ‘Get Free’ Feat. Amber of Dirty Projectors

 

1. David Koma Dress now £738 @LUISAVIAROMA  2. FLASHTRASHGIRL Gold Spike Bracelet £35 @MYFLASHTRASH  3. Charlotte Olympia Isadora Shoes £432 @LUISAVIAROMA 4. Bright Star Necklace £15 Estella Bartlett @MYFLASHTRASH 

2.  Iggy Azalea- Murda Bizness feat. T.I.

1. Mary Katrantzou Teleport Dress £644 @BarneysNY 2. Moschino Chic & Cheap Clutch £649 @LUISAVIAROMA 3. Jerome C Roseau Lizard Heels £260 @OXYGENBOUTIQUE 4. Cobra hoop Earrings £217 Zoe and Morgan @MYFLASHTRASH 5. Anabel Campbell Thistle Ring£175 @MYFLASHTRASH

3. Jake Bugg- Lighting Bolt

 

1. Burberry Prosum Duchesse Jacket £1575 @LUISAVIAROMA  2. Markus Lupfer Kiss Jumper £334 @FarFetch 3. Sophie Hulme Mini Satchel £295 @my-wardrobe.com 4. Rag & Bone Boots £415 @asos.com 5. Katie Mullaly Hallmarked Silver Charms from £32 @MYFLASHTRASH 6. Paige Denim Jeans £105 @RevolveClothing

BE A FLASH TRASH GIRL

05.01.13

In July last year I started designing the first pieces for a new 90’s inspired jewellery line, that in September launched at London Fashion Week as FLASH TRASH GIRL! Full of midi rings, Swarovski necklaces, spikey cuffs and kawaii pendants, I wanted to do a little blog round up of a few of my fave pieces! We’ll be at the trade show, Top Drawer in London next week so if you own a boutique come and see us! Or Shop The Collection Online Here xoxo

Marie Antoinette NecklaceMidi Star RingPink Swarovski Orbit Necklace

Neon Pink BraceletGold Multi Spike Bracelet Gold Diamante Snake Ring 

1. Marie Antoinette Necklace £22.50 2. Star Midi Ring £1o 3. Swarovski Orbit Necklace £20

4. Neon Bracelet 5. Gold Spike Bracelet £35 6. Snake Ring £12.50

The Flash Trash Girl campaign (below) was shot in Soho in August Last year! You can see more images on our Tumblr xxx

The Rise of The BloggerShop

29.12.12

There are 59, 289, 644 wordpress sites in the world, the popular blogging platform is a host not only for fashion bloggers but burgeoning e-commerce companies and is in fact where MYFLASHTRASH.COM started in 2008.  Flash forward to 2012 and a clear shift is emerging between new bloggers and established bloggers the latter of which have built loyal fanbases and continue to drive traffic (more than magazines) to online retailers. The logical step forward is for them to open a shop. Converting readers into customers, and their blog into a brand that functions not only through collaborations ( e.g. Man Repeller Dannijo Range below) but through stand alone products such as Peony Lim’s smocks (below)

At Tedx in Orange County earlier this year one alliteration stood out on repeat; The ‘Maker Movement’ is here spearheaded by Etsy and Pintrest DIY posts, there is equal opportunity now for bloggers that hand make and sell, and those who whole sale buy and brand a product (e.g. RduJour’s Store below)

Which blogger would you like to have a store and would you rather shop there than a high street multiple?  Comment Below.

 

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