Inspirational Women of the Year Awards

14.11.12


Arrows HeadpieceSpike HeadbandMarta Headpiece

#THATNIGHTIWORE: If you haven’t heard of the hugely talented set and accessories designer Julia Dias, then let me tell you quick her range of glam punk headwear is quickly becoming a hot fashion pick. Limited collection available MYFLASHTRASH.COM

 

 

My friend Florence Bridge’s graduate womenswear collection is UNREAL! Underwater silk dreams, the most amazing quality all hand made in London. She takes private orders so instead of going to the high street invest in a exceptionally talented young designer!

TECH BITE: FASHION FILMS GET SHOPPABLE

YouTube first began testing a feature that puts links to external sites within videos and ads this spring. Fashion brands Juicy Couture have been recently used the new capability to create YouTube videos that resemble moving catalogs or shoppable videos. This is the first time an advertising platform the size of YouTube has enabled shoppable videos and video ads. ( Gotta say am a big fan of Juicy’s videos)

Whats annoying is that every time you click the video stops and opens in a new page, what’s also odd is that they don’t have the video on the product page. Over at MYFLASHTRASH.COM we try to integrate a whole experience into the product with a video, street style image and any relevant press/ celebrities. What do you think is the video shopping future? @amberatherton

HEY AMERICANS!

11.11.12

LOVELY AMERICANS! DO COME SAY HELLO!

Welcome to the wonderful world of MADE IN CHELSEA airing from Series 1 every Monday on The STYLE Network from 12th November. How totally exciting. MORE EP 1 NOSTALGIA HERE

KISSES X X X X

SPRING/SUMMER 2013 FIRST EDIT

11.11.12

What better way to spend a wintery, November day than lusting over two of my favourite spring/summer’13 collections!

 Ghesquière’s  brilliantly provocotive spring collection. Graphically cut, minimalist mid rift exposure. Lovely to see the use of a signature  pendant necklace on every look too.

 

Lego like, 3D bordered, sensational FENDI! So coherently abstract. Love the graphic bangles and headbands too. Just seamlessly chic, quite literally, designs were made using saldatura, some kind of electrical welding, instead of stitching.

 
  
Until Next Time Beauties xxx

IZettle

10.11.12

Last year I’d say at least one of my tweets a month was to a certain American entrepreneur regarding his mobile payment device that was making waves for small businesses in the US. It would go like this  ME: ‘PLEASE BRING YOUR DEVICE TO THE UK!!!

HIM: …..no response.  As MYFLASHTRASH is an online business we often found ourselves doing jewellery pop up shops, private sales, festival stalls etc with no card reader and  we were loosing out on at least 50% of possible sales because of this…

So when IZettle contacted me and  MYFLASHTRASH.COM in London about being one of the first company’s to use its card reader device ( that you plug into you iPhone/Ipad to take payments) I was literally like YES. PLEASE. NOW!!!!

After 6 months of under wraps BETA (where we took many secure jewellery payments!) this week when they went public with MasterCard. I took our first own brand label FLASH TRASH GIRL down to the press launch to bring rad neon ’90’s jewellery joy to people like Marion King The UK President of Master card and other such finance BOSSES.  But seriously this is a major tool for start ups, 2.75% processing fee and a super slick. fast transaction that you can do anywhere, anytime.

Get yourself some RAD JEWELLERY FOR COOL GIRLS here>>>>>> FLASH TRASH GIRL 

             #pricelesslondon #citygirl @MYFLASHTRASHYeahhhh Microsoft style @iZettle caps circa ‘91 !! @amberatherton @gatehouse_lili

Early morning rainbow radness £25 @izettle launch!

 1) The City Girl Collection: London Bracelet £15 2) FLASHTRASHGIRL brand manager Lily and I wearing our Izettle Caps i mean so microsoft ’92 3) the pretty rainbow necklace  

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