[amber atherton, olivia grant, amber le bon, lilah parsons]

To Shrimpys on Thursday to catch my friend Adowa in Karen Millen’s #nomoretiaras film.  Over spicy margaritas with the girls we chatted new jewellery and summer plans before sitting down the most delicious supper of Jimaca & Orange salad and fried chicken. #iheartshrimpys.

 [adowa aboah, felix cooper, amber atherton]

The retailer, which was spun out of the Aurora group (Oasis, Coast etc)  is directly owned by Kaupthing, the Icelandic bank, which holds 90 per cent, with management holding the remainder. Aiming to reinvent its image from an occasion wear focused dress brand, the short fashion film is just one of many marketing moves to help reposition the brand in the affordable luxury sector.

what i wore

funkyoffish pearl earrings £12.99

It will be interesting to see how the UK market responds to this repositioning, as with 360 stores in 58 countries, over 60 per cent of sales come from outside the UK. Read more at The Financial Times