A M B E R ❤: I felt like a prawn nestled in fashion mayonaise.

When you’re planning an event and one thing goes wrong you can guarantee its like a raindrop before the storm and pretty soon it is hailing down moments of PR catastrophe and you wonder why you ever decided to have a party in the first place.

First- guest list dilemmas. ‘I’ve broken my ankle’- ***** famous model, then the sound system doesn’t work and your live act ( the amazing Syron) can’t sing, then magazines ask who’s coming and your like I DON’T KNOW BECAUSE THE ENTIRE HUMAN RACE IS SO FICKLE, and then you just sit in a corner and eat skinny popcorn and telepathically convince Jennifer Lawrence to teleport herself over.

So yes, I spent the whole of Monday ( The night of our TOKYO TRIO CASIO X MYFLASHTRASH.COM launch party) glued to my phone and a cup of Starbucks-a moment of relaxation came at Daniel Mikhael’s hair salon although I was so involved with my blackberry I can’t actually physically remember being there, or when the wonderful @lilywade7 did my makeup, but I glanced briefly in the mirror in the loo and was like yeah I look smoking*** and blew a kiss to myself. One minute Sheridan & Co’s sleek space was empty then next it was so packed I felt like a prawn nestled in fashion mayonaise.

But JOY! People had arrived and were having fun and loving the watches! Manga portraits were drawn, Spirited Away was projected onto the wall, papz papped wildly at hot female guests and much flirting was done over at the Itsu sushi conveyor belt bar ( fuelled largely I suspect by the free flowing martini royales) come 10pm and I creeped slightly into ‘relax it’s a party mode’, before going back into boss mode with an investor chat outside.I have a penchant for discussing ROI on new software investments and our COO search then switching quickly back to discussing an un-named hip hop artist’s affair with the glorious singer Yadi and Rosie Fortescue’s new shoes. Of course the initial storm left behind a rainbow of awesome party fun. The watches are now live so why not be the first to own your very own urban cartier- yeah its all about CASIO Check it out! See photos of Syron, Gizzi Erskine, Zoe Hardman, & more friends over at Facebook xx