I went to #SXSW this week, here’s what happened




This week I packed my little rimowa suitcase, slipped on myflashtrash gold rings and headed to Austin, Texas for #SXSW festival. A heady week of non-stop panels with today’s leading tech minds discussing all things digital, I ran on adrenalin and too much starbucks sharing ideas on social media, branding and e-commerce with other startups and heads of digital from brands like Nike and Victoria’s Secret. Eva Chen ( Lucky Magazine’s EDC) was the only one repping fashion magazines worldwide at the festival which is at once surprising and speaks volumes about how she is going to drive the mag to be a digital leader.


From Left Selfridges & Co Katie Rowland, Amber Atherton, LondonLovesLA’s Ella, Poplin PJ’s digital lead Abbey & Ally Horn


 #SXSW Style? Gold Rings Stacked up Everyday! all time fave flashtrash jewellery designer Leyla Cemal is back with brand new rad stuff. People were practically buying it off my fingers. Get in on that action HERE   


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