This week I packed my little rimowa suitcase, slipped on myflashtrash gold rings and headed to Austin, Texas for #SXSW festival. A heady week of non-stop panels with today’s leading tech minds discussing all things digital, I ran on adrenalin and too much starbucks sharing ideas on social media, branding and e-commerce with other startups and heads of digital from brands like Nike and Victoria’s Secret. Eva Chen ( Lucky Magazine’s EDC) was the only one repping fashion magazines worldwide at the festival which is at once surprising and speaks volumes about how she is going to drive the mag to be a digital leader.
From Left Selfridges & Co Katie Rowland, Amber Atherton, LondonLovesLA’s Ella, Poplin PJ’s digital lead Abbey & Ally Horn
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- LOL’d at all the start ups walking around branded to the hilt.
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- getting lunch with partner in biz crime Ella from @LondonLovesLA
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- Buying men’s cowboy shirts.
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- Eating at Jesse Herman’s new spot SWAY. Think Busaba meets Zuma.
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- Watching pals The Kooks play
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- Digging this chick’s secret wedge nikes
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- jayz and kanye gig for samsung was the best
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- bumping into this babe @georgieokell
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- girl crushing on wolf alice
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- riding with uber lux lux lux
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- brainstorming and brainfreezing with ice truffles at the Four Seasons
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- dancing away at #spotfiyhouse with chrome
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- food truck heaven
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- free stuff heaven ( coffee cereal- tres bien)
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- #VICE party pimping #SXSW
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- all the fun vintage/concept stores are up on congress i loved blackmail
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- fortune cookie readings with Nike’s Musa Tariq.
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- A singing interlude at the #decoded #sxsw event
SHOP MY #SXSW WARDROBE
#SXSW Style? Gold Rings Stacked up Everyday! all time fave flashtrash jewellery designer Leyla Cemal is back with brand new rad stuff. People were practically buying it off my fingers. Get in on that action HERE
