I went to Dorset this weekend. Here’s what happened

11.05.14

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To Dorset this weekend, where in need of a countryside escape, I ventured to the seaside with my friend Alice Casley-Hayford. It was a last minute kind of getaway fuelled by an invitation to Mark Hix’s townhouse in the charming little town of Lime Regis. I love HIX in soho for a night cap in the eccentric bar downstairs, and of course the food is divine, so the decision to get the 3:30pm train on a Friday afternoon to Axminster was a no brainer.  4 hours of jotting through the meadows and green fields of England later, and we arrived to the open door of our local  taxi man Baz, who had quite simply the best Dorset accent of all time. Spirits were high as we giggled at Baz’s jokes poking fun at us, being two stereotypical fashion business girls arriving in full Prada shades, Acne shoes and enough myflashtrash jewellery to personify a vault. As the seaside came into view, the car pulled up at the top of the hill a stones through away from the beach and a chic swinging sign of 3 familiar capital letters welcomed us to a town house enclave of eccentric London chic.

The converted town house features 8 unique suites each with a subtle theme from hunting to fishing and sailing and a communal kitchen, though with a supper booked in at the fish house and an INCREDIBLE Breakfast hamper brought to your door, we weren’t sure we’d have time to raid the cupboards.

 hixhotel

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A quick change into a florence bridge dress later and we were off venturing down the cliffs, to a wind that was quite bracing to take in the beautifully grey coastline of Britain. As Alice and I tried and failed miserably to quote anything from Thomas Hardy, we decided our philosophical chat would be better fuelled after a few gin and tonics so to The Royal Standard for more peculiar stares by the locals.

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A few lolz with some fishermen later and we were up at the part glass, part sweet little wooden cabin that is HIX Fish House. With obviously the most incredible views of the sea, the restaurant was pleasantly packed, one of those places where its really busy ( every table booked up for weeks, months even) but not jam-packed full aka we could heAR ourselves talk / weren’t bashed around by other peoples chairs. Anyway enough room chat more FOOD, for starters we had steamed local asparagus, for my main I had dover sole and to finish cocktails.

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[Gold Love Ship Ring £120]
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[Alice menu pondering with her hamsa necklace ]

 Im not going to lavishly give my opinion on each dish as i’m not a food critic, all I can say is that it was out of this world delicious. I mean the hollandaise sauce alone was the most supreme i’ve ever had, and I definitely secretly stole some of Alice’s monk fish butternut squash curry which was as good if not better than my melt in the mouth fish. I mean I can’t even..So to bed with blissfully satisfied stomachs and only the teenist bit of excitement for what goodies we might find in our breakfast hamper. You’ll simply have to go to find out, and to stroll down to the beach for an ice cream and to raid the local crystal shop (my mild obsession with crystals has been fulled further by our latest myflashtrash designer delilah dust jewellery) and to feel that rejuvenated, clear minded spirit when you board the train back to London full of seaside energy and new ideas.

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 [Ship in a bottle necklace £115, Lobster Love Heart Necklace £190]

Visit The Hix Town House, Rooms from £120 a night

Check out Mary Nighy’s new fashion film #nomoretiaras

09.05.14

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 [amber atherton, olivia grant, amber le bon, lilah parsons]

To Shrimpys on Thursday to catch my friend Adowa in Karen Millen’s #nomoretiaras film.  Over spicy margaritas with the girls we chatted new jewellery and summer plans before sitting down the most delicious supper of Jimaca & Orange salad and fried chicken. #iheartshrimpys.

 [adowa aboah, felix cooper, amber atherton]

The retailer, which was spun out of the Aurora group (Oasis, Coast etc)  is directly owned by Kaupthing, the Icelandic bank, which holds 90 per cent, with management holding the remainder. Aiming to reinvent its image from an occasion wear focused dress brand, the short fashion film is just one of many marketing moves to help reposition the brand in the affordable luxury sector.

what i wore

funkyoffish pearl earrings £12.99

It will be interesting to see how the UK market responds to this repositioning, as with 360 stores in 58 countries, over 60 per cent of sales come from outside the UK. Read more at The Financial Times

This is the best water you will ever drink

18.04.14

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Last weekend I found myself in The Dorchester Spa ( above ) a princess wonderland of girliness, everything was a dusty pink or purple and there were pearls EVERYWHERE as curtain ties, door knobs etc, etc. With Lula magazine in hand, and a pair of my own pearls earrings on,  I sat down to wait for my manicure. I couldn’t think how this could possibly get more girly until I came across this jug of water. With roses in it.

rosewater[Leyla Cemal Silver Doublet Ring £45  Me & Zena Talon Midi Ring £14 both at MYFLASHTRASH.COM ]

How nice I thought assuming it would taste like, well. water but NO. It tasted AMAZING. It was sweet and honey like and felt like the kind of thing Aphrodite herself would drink. ‘Excuse me is there honey in this water?’ I asked a smiling massuse. Her kind answer of ‘No’ left me even more amazed. I bought some rose water face toner once in Morocco, and have consumed plenty of jars of The Mandarin Oriental’s rose petal jam and now, in all of it’s romantic glory, roses were quenching my thirst. I don’t know why I am giving this so much attention- maybe I’ve OD’d on coconut water. Either way this is mad delicious and roses have lots of healing properties/health benefits so im going to go and make a jug, maybe make a cocktail, and maybe stop gushing and get back to launching this beautiful new Japanese jewellery brand, BARK, on MYFLASHTRASH.COM

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Shop the Cloud Nine Pink Pearl Collection

What We Can Learn From Wu-Tang Clan’s New Album Stunt

13.04.14

Wu Tang Clan announced recently that they’d only be pressing one copy of their up coming album ‘The Wu – Once Upon A Time In Shaolin‘.  The album, which features the group’s original members, will be housed inside a beautifully engraved silver-and-nickel box created by British-Moroccan artist Yahya. The plan is to tour it through museums, galleries and festivals, where visitors will be charged a price to listen to the 128-minute, 31 song album on headphones provided by the venue.

The Wu – Once Upon A Time In Shaolin

As  over at Forbes noted, ‘There are two kinds of product; infinite and scarce. Typical infinite products are music or videos in a digital form, which cost nothing to reproduce. Scarce products include tickets to live shows (not very scarce, but more so than digital music), custom CDs and CD box sets, signed merchandise, exclusive access to musicians, backstage passes, private concerts, and anything else that has a limited supply.’

1) Give some or all of your infinite products away for free in order to charge for the more scarce ones.

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2) The more scarce a product is, the more you can charge for it.

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3) Issue numbered items. Whether its 1000 numbered shoes or CDs,  feeling closer to the artist/brand in fan circles creates crowd-sourced and harnessed loyalty.

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4) Dont sell anything to anyone unless you know they are going to come back for more. From collectable charms, to Mc Donalds make an element of your product addictive and you’re going to be winning.

The Economic of Free, a theory put forward a few years ago in Chris Anderson’s book called Free: The Future of a Radical Price, is worth a read for more on how limited availability ( ahem Alexander Wang for H&M) and price link in. We just started a new thing on MYFLASHTRASH.COM where if one of our products is out of stock, visitors can enter their email to be notified when one of our jewellery designers has made more.. and the up take has been overwhelming. Fortunately these new unicorn earrings, cage ring and crystal necklace are all in stock :).

Silver Dipped Raw Amethyst Necklace || Front

SILVER DIPPED RAW AMETHYST NECKLACE

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